What is Instagram engagement rate?
Instagram engagement, sometimes called engagement rate, is actually the ratio of the amount of engagement Instagram users have with the content you produce to the total number of your followers. Before the Instagram updates, there was engagement, but it was limited to the number of likes, comments, and video views, while now following your page hashtag also counts on IQ and story interaction.
Instagram engagement rate, an important criterion !!!
You need to be fully aware of what is happening to your page.
One of the most important factors is to know how attractive the content you produce is to your audience, because the main purpose of establishing a business page, regardless of its field of activity, is marketing and attracting the audience. Now think of a tool to Keep track of all the activities and interactions of users in the posts you publish. This is a feature that Instagram has given you.
So you have to make the best use of it so that you can publish your posts in a more targeted way that will ultimately improve and advance your activity.
How to calculate Instagram engagement?
Calculating the enigma is not an easy task.
According to the available information, there are various ways to calculate it. While most people want to gain engagement from likes and comments, others believe that the number of posts saved should also be calculated in this formula. However, there is another opinion that the amount of likes and comments are not the same value, because some accounts receive a handful of comments with thousands of likes, which is not comparable to the account that receives thousands of comments and gets less likes.
Apart from all this, we have a group that considers followers and impressions as an important factor in calculating Instagram engagement.
Ways to calculate Instagram engagement
Now we are going to introduce some tools to you dear ones so that you can easily calculate the interaction rate:
The following sites are free :
We hope you find this article useful
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